Category Archives: PPC and CPC
Ever-Increasing Pay Per Click Fraud
Both search engines, Google and Yahoo!, differentiate their paid listings from their free, contextual (otherwise known as “organic” results), usually by featuring the “sponsored links” searches on a different part of the page and by highlighting them in colored boxes. This is one of the quickest ways to pull lots of prospective customers to your … Continue reading
Avoiding Pay Per Click Fraud
Pay per click fraud is a big problem within the pay per click search engines. It can cost advertisers a lot of money and possibly placements in listings. But it’s not all bad news if you know how to recognize it and what to do about it. So, what is pay per click fraud? Unscrupulous … Continue reading